Branding indentity, wayfinding and creative direction for Sunshine Garden Centre

Selection of Point of Sale (POS), merchandising, digital design for e-newsletter and weekly email blasts

As the lead graphic designer and creative director for the design of the centre, I was made responsible for creating an atmsophere that complimented the heritage of the building of the garden centre, inherited and developed the design system of the branding from previous in-house designers and encouraged our customers to feel welcomed and encouraged to purchase. I’ve ended up developing so many useful skills as a result, from managing newsletters and clubs within the centre. to art-directing several seasonal collections.