CSM x Louis Jadot identity Live Brief | 2022
Shortlisted design for live brief |
6 x animated illustrations, digital illustration, hand-drawn animation
Mockups, designs, animation and illustration created by myself.
The Louis Jadot logo does not belong to me.
A set of six illustrations
that detail the process of wine-making, from
cultivation, to
fermentation, to bottling. The hand acts as a symbol
of generations of wine-makers of Louis Jadot, lovingly handling
the process at every
stage.
In a lightning-speed industry that prefers the quick output and quantity over the slow process and quality, Louis Jadot separates itself from the other brands: At every point of the wine-making, there is always a helping hand driving the process forward; from picking the grapes from the vines, to bottling and corking the wine: all of that handiwork makes the wine that you hold in your glass. I want to honour the hands of the workers that make sure that every batch of wine is cared for, so that the buyer may appreciate them as well. After all, don’t we always prefer the homemade stuff?
In a lightning-speed industry that prefers the quick output and quantity over the slow process and quality, Louis Jadot separates itself from the other brands: At every point of the wine-making, there is always a helping hand driving the process forward; from picking the grapes from the vines, to bottling and corking the wine: all of that handiwork makes the wine that you hold in your glass. I want to honour the hands of the workers that make sure that every batch of wine is cared for, so that the buyer may appreciate them as well. After all, don’t we always prefer the homemade stuff?
Proposed Design Identity To Be Shown on Social Media
Revised Website With New Proposed Identity
Examples of Alternative Still-life Identity on Louis Jadot’s Social Media
